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Past Projects

Client request: Develop a catalog of Classic Books for use by students in K-12 Schools

We created an automated workflow to process public domain book content to create three output formats:

  1. Print
  2. Fixed Format ePub
  3. Reflowable ePub

Most schools were using printed versions of the titles because of the relationship of the content to page and chapter numbers. The solution created new print versions of the selected titles and fixed format ePub files that were paginated to match the corresponding printed versions. Each version was designed to make reading easy and comfortable. We optimized pages for readability, paying particular attention to font choices, line length and line spacing to provide a comfortable reading experience for young readers.


Each student receives a printed copy of the book and 2 digital versions for use as needed.


This allows teachers to make page assignments that can be completed in either the digital or printed versions of the books. The digital versions allowed students to make notes, underline and communicate 1:1 with their teachers.


The reflowable version of the book was particularly useful for reading on small screen devices such as phones.


Currently there are 30 titles in the catalog, and more are being added as requested by our client's school customers.


 Home - Boundary Bay Classics 

Client Request: Determine the adoption rate of digital textbooks in US K-12 schools

  

Digital textbooks have long been a disrupter in the publishing industry. Transitioning to digital has been slower, however, for K-12 schools. 


We surveyed 3,194 schools about their use of digital materials and devices via telephone calls. Survey data shows that schools are increasingly providing 1:1 device access to students, and larger schools are emphasizing digital textbooks for faster access to quality materials, easier distribution and administration, and increased flexibility for teachers and students.


The survey was conducted prior to the outbreak of the Coronavirus Pandemic and reflects the environment prior to school closings and the implementation of distance/on-line learning. The report indicated that only 58% of responding schools with more than 500 students were using digital textbooks. Given continued or recurring school closures and planned hybrid models, we concluded that more schools will be distributing textbooks and materials digitally in the 2020/2021 school year. 


We created the survey, collected and analyzed the data and produced a report for our client and a summary report that our client sent to survey participants.


  1. A set of questions and a tree were created to allow the questioners to navigate by response to previous question.
  2. The data was collected and entered into a database from which reports could be generated.
  3. A summary report was produced and sent to participants who requested to receive it as a "Thank You" for participating.
  4. The data was used to provide internal business development guidance to enhance the client's offerings in the target market.


 We’re bringing textbooks to life. - TextbookHub 


Client request: Develop a plan to sell personal computer graphics hardware & software

We provided an evaluation of the size and growth of this market, the competitive environment, distribution structure, and the criteria necessary for success. In addition, the client required detailed recommendations as to product pricing and promotion as well as distribution strategy.

    

  1. A preliminary analysis of this market was prepared, defining and quantifying market segments, identifying distribution channels, and evaluating the competitive environment. 
  2. A representative sample of end-users was defined, and a telephone survey conducted of 50 recent purchasers of graphics software packages to determine their hardware requirements. In addition, several major vendors of graphics software packages were interviewed to obtain their assessments of the extent and type of end-user graphics hardware purchases. 
  3. All competitive products were purchased and physically tested by us on a variety of personal computers. This enabled detailed analysis to be prepared identifying product strengths and weaknesses. 
  4. We constructed an overview of retail channels, analyzing geographic distribution, type of store, product lines carried, and the type and degree of customer support required. Further analysis was conducted as to type of personal computer graphics hardware carried and sales levels for these products. To provide more in-depth data, a representative sample of 10 retail outlets was identified and visited. In addition to conducting a survey, we remained in the stores to observe how sales were conducted and how customers responded to displays and promotions for graphics products. We were able to identify weaknesses in the training of sales that impacted their ability to successfully demonstrate products and close sales.




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